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Betfin Network · For leaders

SHOW THE WAY

Remember your first day. A pile of videos, new words, and excitement that sometimes made your head spin. Your new partner is exactly there now. They don't need to know the whole methodology. They need someone who tells them what to do right now, shows them how, and is there when they need help.

Your main job

Show them one step, do it together, then let them try on their own. Only then add the next one.

The goal is for them not to need you every day—and one day to show the way to others themselves.

How to lead

Five things that mark a good leader

You're not a library of materials. You're someone who has already walked this path—or is walking it now. And now you have someone else beside you to help.

1

Do it yourself

What you don't do yourself, you can't teach. Your team won't do what you say. They'll do what they see you doing.

2

Say why

If they don't understand what it's for, they'll do it once to make you happy—and never come back to it.

3

One step

One step, one example, one task for today. The whole system at once will overwhelm even the sharpest person.

4

Track what they did

You don't care how many videos they watched. You care how many people they reached out to.

5

Add gradually

Add the next thing only when they're doing the previous one without thinking and without your reminders.

Before you call them

Get ready

Four things to have sorted before you start with them. It takes a few minutes and saves you hours.

You've done Getting Started yourself

Your vision, plan, and name list. When you show them something, show it on yours.

You have space in your calendar

If they choose a fast pace, they mainly need you the first three days. Plan for that upfront.

You have the link handy

The Getting Started page you'll send them. You'll guide them through it step by step.

You know where you'll invite them

The nearest call and the nearest event. You'll find them in the calendar on BFN Hub.

Within 24 hours of registration

First call

Reach out within 24 hours. Remember how pumped you were? In a week it won't feel that strong anymore. This call sets everything that comes after.

  1. 1

    Congratulate them and ask what they want to achieve

    Then mostly listen. What they tell you is their first WHY—and you'll keep coming back to it.

    „Congrats, I'm glad you're here. What do you want to achieve?“

  2. 2

    Ask them about pace

    Before you show them anything. From the answer you'll know how fast you need to move. And because they chose it themselves, they'll stick to it.

    „Do you want to earn money fast or slow?“

  3. 3

    Send them the Getting Started page

    Tell them you'll walk them through it and they don't need to study anything ahead of time.

    „Here's the whole process. We'll go through it together, step by step.“

  4. 4

    Do the first step together right away

    Discord and the intro video. They shouldn't leave the call with just information—they should leave with something done.

  5. 5

    Agree when you'll connect again

    A specific day and time. Never end a call with "reach out if you need anything."

    „I'll call you tomorrow at six. Until then, write down what you want this to bring you in 18–36 months.“

Based on their pace answer

How to lead the right way

When they say fast

"Great. We'll go step by step and won't wait on anything. Waiting is the worst strategy."

  • Do the first steps together right away—even over one coffee
  • The first five messages go out within 24 hours
  • First two-person meeting within 72 hours. You need to have time for that
  • Check in after 24 and 72 hours; on day seven, look back together

When they say slow

"That's fine. Go through it at your pace and get started."

  • One step per day
  • A short message every day is enough: "How are you doing with today's step?"
  • A fixed time when you'll call each other
  • Respect their pace, but don't let them stop. Slow is fine; standing still isn't.
Step by step

Seven steps you'll go through together

The same seven steps they see on their page. For each one you'll find what you do, what to tell them, and which video to send. And above all, what not to give them. That's the hardest part—because you'll want to teach them everything at once.

1
Step 1

Show them the system

Them: use the system
What you do
  • Open the Getting Started page together and walk through the map of seven steps. Keep it brief—they just need to know where it's going
  • Help them connect on Discord
  • Send them the Duck Coach intro video
  • Put the nearest call and event in the calendar together

Don't give them: seven manuals, protocol documentation, the compensation plan, or a lecture on tokenomics. Whoever gets seven documents on day one won't write to anyone the first week.

Send them
EP 1Intro video
Tell them

„Easy does it. You don't have to know everything today—just where this is headed.“

2
Step 2

Let them dream

Them: vision
What you do
  • Go through their vision together. Ask and listen—don't advise
  • Follow up: "Why exactly this? Who are you doing it for?"
  • Tell them how it was with your vision. As a story, not as a template
  • At the end they should have one sentence on their start card—their WHY

Why right at the start: their vision becomes their WHY, and they'll need it at the first meeting. Without it, they'll explain the product from stress.

Send them
EP 9My story
Tell them

„Write what you really want. Nobody's going to judge this.“

3
Step 3

Sit down with them on the plan

Them: weekly plan
What you do
  • Show them your week—including work, family, and sleep
  • Find two or three moments in the week together that will belong to the business
  • Be realistic. Someone with a job and two kids doesn't have twenty hours a week
  • Write the week's goal together: how many people to reach out to, how many meetings, how many to bring to a presentation

Don't say "fill it in and send it to me." That plan ends up in a drawer. When they build it with you, they keep it. And a small plan they'll stick to beats a big one that burns them out after a week.

Send them
KALCalls and training calendar
Tell them

„Two hours you'll keep beat ten on paper.“

4
Step 4

Go through their contact list with them

Them: contact list
What you do
  • Be there when they write the first 20 names on paper
  • The most common brake is prejudice. Ask: "Who would you never reach out to? And why?"
  • Go through three types of people together: goal-driven, fun people, and the dissatisfied
  • Ask: "Who would you call if you had 1% battery left?" That person goes on the list first
  • Pick five people together who they'll message first

When the list keeps getting postponed: it's almost never about the list. They're afraid of what people will say. Tell them you were afraid too, and go back to their WHY.

Send them
EP 2Contact list
Tell them

„You're not convincing anyone. You're just giving people a chance to decide for themselves.“

5
Step 5

They reach out—not you

Them: take action
What you do
  • Go through the two-step message together
  • Let them write the first five messages. You only check that they're not explaining anything in them
  • Be on the phone when the first replies come in. The first "no" hurts the most
  • Show them how to track who answered what

Don't write messages for them or call instead of them. It's tempting and it'll be faster. But that won't make them a leader—it'll make them someone who sends nothing without you.

Send them
EP 3Inviting basicsEP 4Inviting via SMS
Tell them

„Don't worry about what they reply. What matters is that you wrote.“

6
Step 6

Do the first meeting together

Them: meetings and follow-up
What you do
  • Before you go, teach them how to introduce you. You'll find a template below
  • At the meeting they open and introduce you. You show what it's about. They watch and learn
  • Don't leave without a next step and a specific date
  • Right after the meeting, sit together for five minutes: what worked and why

What the meeting is for: you're not convincing anyone. You want them to leave curious, with the next step agreed.

Send them
EP 5Three-step systemEP 6EdificationEP 8BAMFAM
Tell them

„Never end with "I'll get in touch sometime." Say: "I'll call you Monday at five, OK?"“

7
Step 7

Go through the review together

Them: review and next week
What you do
  • Compare what they planned and what they actually did
  • Ask them three questions and let them talk: What worked? What will you improve? What will you focus on next week?
  • Praise something specific, not generic effort. "You sent five messages," not "good job"
  • Plan the second week together
  • Make sure they have a ticket to the nearest event

Don't turn it into a test. It's so they see where they are themselves. Once you use it as a guilt trip, next time they'll prettify the numbers.

Send them
EP 10How to Behave at Events – Part I (Before the Presentation)EP 11How to Behave at Events – Part II (During the Presentation)EP 12How to Behave at Events – Part III (After the Presentation)EVENTUpcoming events
Tell them

„This is what you really did this week. You can be proud of that.“

When things stall

What to do when it doesn't go to plan

It happens to almost everyone. Here's what to do in that moment—and what to say.

They haven't been in touch for a few days

Don't scold. Reach out like a friend, not a boss. Then go back to their WHY and one small step.

„Hey, I was thinking about you. How are you? When's a good time for a quick call?“

They got their first "no" and they're down

Tell them how many "nos" you got. Then look at the list together. As long as there are names on it, nothing's wrong.

„Know how many people told me no? And I'm still here. Who do we message next?“

They're afraid to send the first message

Write it together, side by side. They send it. Fear usually fades while writing—not while thinking.

„Come on, let's write it together now. You just hit send.“

They want to explain everything right away

Remind them the message is only to set up coffee. You'll show the rest together at the meeting.

„Don't explain. Just meet up—we'll show them the rest together.“

They want to study everything before they start

Praise their curiosity and bring them back to the next step. They can study in the evening; they can write now.

„Great that you're curious. You'll keep learning the whole way. Now let's take the next step.“

Meetings

What a good meeting looks like

You don't memorize this. Everyone speaks in their own words, but the order is the same for everyone. At the end the person should know enough to be curious—and have the next step booked.

01

Person

First, be interested in them. Not the product.

02

Overlap

Find what you have in common.

03

Picture

Show the big picture, not the details.

04

Proof

Show that it stands on something real.

05

Vision

Connect it to their own life.

06

Interest

Ask if they want to see more.

07

Step

Agree the next step and a date.

How they should introduce you

Teach them before they connect you. If they don't introduce you well, you're just another stranger to their friend.

Template they can adapt in their own words

„I want you to meet ___. They're someone I really respect for helping other people get started. I'm learning from them. Listen carefully—they might help you too and answer your questions.“

Short, specific, and with a reason why the other person should listen.

If they're lost in it, point them to Duck Coach episode 6. You don't have to explain it twice.

Three questions every week

Same every time. Over time they'll ask themselves—and that's the point.

1

What worked for you this week?

2

What will you improve?

3

What will you focus on next week?

Always end with a next step and a date. Don't leave anything hanging.

Numbers

Five numbers that tell you where to help

Five numbers tell you more about your partner than an hour-long call. Just look at them once a week.

What you countWhat it meansWhen it's zero
OutreachWho they messaged or calledThey're afraid, or they have no list. Sit down on the list together
MeetingsConversations online and in personThey're writing but nobody shows up. Go through how they invite together
PresentationsWho they brought to a presentation or eventThey have meetings but explain everything alone. Do meetings as a pair
Follow-upHow often they followed up as promisedThey leave things hanging. Teach them BAMFAM
New partnerWho decided to go for it with themLook one row up. The answer is there

How to read it: the problem almost always hides one row above where you're looking. When they have no partners, don't fix closing. Look at how many people they reached out to.

Watch out

Seven mistakes that stop growth

You make each one with good intentions. And each one stops a branch cold.

You bury them on day one

You give them seven manuals and a link to documentation. They feel overwhelmed and never start.

Instead

One step, one link, and a time when you'll talk again.

You do the business for them

You write their messages, call their contacts, close for them. Your volume grows, but not your team.

Instead

Two-person meetings yes—instead of them, no. Beside them, not in their place.

You let things hang

The call ends with "reach out if you need anything." And nobody reaches out.

Instead

Every call ends with a specific day and time when you'll talk again.

You teach them canned lines

You pass on a script that worked for you. It sounds unnatural to them, so they stop using it.

Instead

Explain why the line works. They'll find their own words.

You measure activity instead of action

They're active on Discord, join calls, share posts. And they haven't written to anyone.

Instead

Look at the five numbers above.

You add more too soon

They haven't kept their first weekly plan yet and they're already worrying about leading a team.

Instead

Add the next thing only when they're doing the previous one without your reminders.

You choose their pace for them

You push the slow one into a sprint, or slow the fast one down because you don't have time yourself.

Instead

They choose the pace; you hold it. If they choose fast, the first three days are on your calendar.

Your week

A leader's week

80% is your activity and 20% is helping the team. This is the rhythm you keep. Your team will take it from you.

WhenWhat you do
MondayReview your partners' plans. Whoever has an empty week needs you before they start—not after.
OngoingTwo-person meetings with those who are just getting started. They come before everything else.
WeeklyCall or training. Let people from the team speak too—that's how they grow.
WeeklyThree questions with everyone who's active. Always with a next step and a date.
SundayYour own look-back and plan for next week. You first, then the team.
QuarterlyBig offline event. Get tickets for the whole group before it sells out.
Where it leads

Three levels you go through too

Your position shows in what you're passing on right now.

01

You pass on the habit

You start with yourself. You keep your Feed the Duck week after week. What you don't do, you can't pass on.

02

You pass on the system

You find the first 6 on the left and 6 on the right, help them get started, and teach them to find their own 6+6 who start with 1+1.

03

You pass on leadership

You stop doing the business for your people. You teach them to show the way to others.

How do you know you showed the way right?

Not by how many materials you handed over. Not by how many hours you spent with them.

By the fact that they guide the next new partner in their team themselves. And you find out when they're welcoming new partners to the team.

You become the UNNECESSARY LEADER.

None of us started as a leader. Someone made time for us and showed us the first step. Now it's your turn.

Internal Betfin Network training material. Results are not guaranteed and depend on individual activity.